ALIGNING YOUR PERSONAL AND BUSINESS GOALS
Community College Workforce Alliance (CCWA)
Midlothian Campus of John Tyler Community College
800 Charter Colony Pkwy - Eliades Hall – Room 202
Midlothian, VA 23114
DATES and TIMES
Thursday Sessions - March 21 and March 28
Tuesday Sessions - April 9 and April 16
6:00 pm - 9:15 pm
By Fax: (804) 897-7617
By Mail: Fill out and mail the registration form on page 7
with your check or credit card information to:
Community College Workforce Alliance
P. O. Box 677
Midlothian, VA 23113-0677
Tuition is $99, which includes one workbook. Advance registration and prepayment are required.
Questions: Call (804) 523-2292 or email CCWA at firstname.lastname@example.orgPlease contact me if you have any questions as well as confirm you have registered.
Financial decision making for business owners
As a business owner, your time is consumed with building a better, more proﬁtable and hopefully
more valuable business. Unfortunately, that often means deferring many important personal ﬁnancial
decisions to the future.
This course will help you understand the various business and personal ﬁnancial decisions that
should be incorporated into your long-term thinking. Most importantly, you will gain a better
understanding about steps you can take now to help provide a more ﬁnancially secure future for
yourself, your family, your business and your employees.
Who should attend?
The material presented in this course is designed for successful — and busy — business owners to
refresh their understanding of key business ﬁnancial concepts.
Objective education and course textbook
This course is for educational purposes only. Unlike ﬁnancial seminars that focus on a speciﬁc
topic, Business U is a comprehensive course to help you see the big picture. You’ll receive an
in-depth course workbook with important information about business planning concepts and tools. The
workbook is designed to follow the curriculum and serve as a reference tool in years to come.
Insights and tools that make a difference
By gaining relevant insight about important business and ﬁnancial concepts, you will become an
advocate for your own needs and be better positioned to utilize the expertise of your existing team
of advisors. This course is intended to provide you with the stepping
stones to move forward on a path to accomplishing your personal objectives.
Section 1: Understanding your finances
As a business owner, you face a unique blend of ﬁnancial considerations. Some considerations are
typical of all individuals thinking about the future and others are unique to you as a business
owner. This section focuses on ﬁnancial objectives, inﬂation, taxes, income and expense statements,
and how your business affects your net worth.
Section 2: Understanding your business
In order to plan for the future of your business, you must have a sense of how your business is set
up and what the implications of the business structure are. In this section, we will review the
following business structures: sole proprietorships, partnerships, corporations and limited
Section 3: Business valuation
In many cases, a business represents the most signiﬁcant asset on a business owner’s personal
ﬁnancial statement. Unfortunately, the value of that asset can be difficult to determine. In this
course, we will examine formal vs. informal valuations and compare three of the most common
methodologies to value a business: market, asset and income approaches.
Section 4: Business continuation agreements
A buy-sell agreement is sometimes referred to as a prenuptial agreement for a business.
It is a legally binding agreement prepared by an attorney between the owners of a business that
deﬁnes what will happen to each person’s ownership interest in the
event of a speciﬁc life change. The most commonly addressed life changes are death, disability and
Section 5: Employee compensation and benefits
Many different forms of compensation and beneﬁts can be provided to employees. Some are intended to
be broad based and will apply to all employees. Other forms are designed for special groups of key
employees, often referred to as highly compensated
employees. What is the right combination of beneﬁts for your company?